HANDS-FREE AT 85 MPH: SUBARU’S NEW OUTBACK WANTS TO CHALLENGE TESLA ON THE HIGHWAY

[Courtesy of Subaru] Subaru’s latest EyeSight system, debuting in the 2026 Outback, adds high-definition maps, GPS, and advanced sensors to enable hands-free highway driving at speeds up to 85 mph. An infrared camera monitors the driver’s gaze, and features like automatic lane changes add convenience. The upgrade positions Subaru to compete with Tesla, Ford, and GM in the growing hands-free driving technology space.

[Courtesy of Genesis] HDA 2 has been offering advanced features such as automated lane changes with just a turn signal and intelligent speed adjustment in curves based on navigation data. From Hyundai's standpoint, Subaru's recent introduction of HD map-based hands-free driving is similar to addressing earlier-generation technology. An industry insider noted that while Subaru is widely associated with safety, Hyundai is seen as leading in autonomous driving software. Hyundai has already developed Level 3 autonomous driving (HDP) technology, which doesn't require constant driver attention to the road.

[Courtesy of Subaru] A key difference between the two automakers lies in the sophistication of their autonomous driving software. Hyundai's HDA system uses a proprietary algorithm based on global driving data, integrating South Korean and international high-precision maps. This system extends beyond basic speed control, incorporating autonomous technology into overall vehicle control, including responding to merging vehicles and automatically closing windows before entering tunnels. These capabilities reflect years of data development and software optimization.

[Courtesy of Subaru] In contrast, Subaru still heavily relies on external partners for map data and sensor packages, making it difficult to match Hyundai's level of system optimization. These technological disparities directly impact the user experience, shaping how smoothly the system performs in real-world driving.

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2026-03-09T10:37:16Z