2026 is halfway over, so it's time to round up the sales figures from the first half to see which models are struggling and which are succeeding through the first six months. We've compiled a list of the 25 bestselling new cars in the United States so far in 2026, and while the top few positions remain steady, there are a few surprises at the bottom of the list.
One other quick note before we dive in: while we formerly used estimates from Automotive News for companies that don't report individual model sales, we have switched to using estimates from Cox Automotive starting in 2026. For other 2026 sales insights, check out our roundup of sales winners and losers.
Bestselling Luxury Vehicles of 2026
Ford's full-size commercial van found its way onto this list after a strong second quarter, where sales improved by 8 percent year-over-year. Through the first half, the Transit is up 4 percent versus 2025. This figure includes 493 units of the electric E-Transit variant, which is down 88 percent from last year.
The Kia K4 made the bestseller list in Q1, but at the halfway point, it has been replaced by its compact counterpart at sister company Hyundai. The Elantra had a strong Q2 with sales up 13 percent, contributing to a total through the first half that is 7 percent better than 2025.
The compact Maverick reappears on this list despite a slight sales downturn. Sales were only a couple of hundred units lower in Q2, with 47,850 units, but the Maverick is down 5 percent through the first six months.
The Wrangler fell from 20th in Q1, as sales plummeted by 12 percent year-over-year in the second quarter. Jeep's most iconic model is now up by just 1 percent so far in 2026.
The Crosstrek held steady in 21st. A solid second quarter that was 5 percent better than last year helped the Crosstrek claw back ground, but the littlest Subaru SUV is still down 3 percent on the year.
The Accord climbed three positions since Q1, with sales improving by an impressive 33 percent year-over-year. The Accord Hybrid accounts for 44,463 units, up 16 percent.
The Sportage remains in 19th place, with sales rising by 9 percent through the first half. While Kia doesn't break out numbers by powertrain, the company said sales of the Sportage Hybrid skyrocketed by 133 percent through the first half.
The Grand Cherokee fell one spot, brought down by a second quarter that was 6 percent worse than last year. The long-running mid-size SUV is still up 2 percent so far this year.
Despite posting a first-half total 12 percent higher than last year, the Forester slid down by one spot since Q1, although it remains the bestselling Subaru.
Sales of the Trax continue to decline, down 1 percent in Q2 and 8 percent through the first half.
The Tucson is still Hyundai's bestseller, with sales climbing 7 percent in Q2 and 4 percent through the first half.
The Equinox fell three spots from its position at the end of Q1, despite a fine Q2 that was 7 percent better than last year. Still, the Equinox is down 4 percent on the year. This figure does not include the Equinox EV, which has sold 16,249 units in 2026.
The Explorer saw success in Q2, with sales increasing by 14 percent. Through the first half, the three-row stalwart is up 21 percent.
The Corolla is up 10 percent through the first six months of the year. The Corolla Hybrid has contributed just 23,731 sales to that total, down 14 percent.
The Civic got back ahead of its Toyota rival, climbing three spots, with sales up 3 percent through the first half. The Civic Hybrid sits at 43,310 sales, down 2 percent.
Nissan's top seller is still the Rogue. The Rogue is having a great year, up 24 percent after a fantastic second quarter that was 39 percent higher than last year.
As usual, the Tacoma wears the mid-size pickup truck crown, with sales rising 10 percent in the first half. The Tacoma Hybrid was up 15 percent, but accounted for just 16,446 units.
The tough start for the sixth-generation RAV4 continues as Toyota struggles to ramp up production. Sales are down 36 percent in the first half, and second quarter sales were still 24 percent lower than last year. Toyota has still sold around 35,000 nonhybrid RAV4s as it continues to clear out old inventory.
The Model Y is, of course, the bestselling EV in the U.S., and it's not even close. Sales are up 9 percent through the first half, but were down 2 percent in Q2. (Tesla doesn't report sales numbers in the same way other automakers do, which is why we have to rely on estimates from Cox Automotive.)
Sierra sales dipped slightly through the first half, with an 11 percent improvement for the light-duty version in Q2 counteracted by a second quarter for the Sierra HD that was 8 percent worse than last year. The Sierra EV, which has logged 3044 units, is not included here.
The Camry is enjoying a renaissance as Toyota's bestseller in 2026, improving by 15 percent through the first half.
The Ram pickup held onto fourth, thanks to a 14 percent rise in Q2 and first-half sales that are up 19 percent year-over-year. Most of the gains have come from the light-duty truck, up 27 percent, whereas the Ram HD is up 9 percent.
The CR-V's resurgent 2026 continues, with sales improving by 6 percent through the first half. The CR-V Hybrid makes up over half of that total with 124,017 sales, a 9 percent increase.
The Silverado is once again second overall, but lagged in Q2, where light-duty Silverado sales dropped by 1 percent and Silverado HD sales fell by 17 percent. Through the first half, the Silverado is down 4 percent. The Silverado EV, which has registered 3672 sales, is not included here.
As always, the F-series tops the list of bestselling vehicles in the United States. Ford's full-size truck remains on top despite a 12 percent drop through the first half. The now-dead F-150 Lightning, which has moved 4481 units so far this year, is not included in these totals.